Why measure and evaluate media coverage?
“If you can’t measure it, you can’t improve it,” says Peter Drucker. But thats only a part of why you need to measure. You need to measure because paid media is expensive. And earned media is even more expensive. You need to calculate the monetary value of the media coverage.
You get a compilation of social media posts with links to the original content where possible.
The posts are organised and prioritised as per your need.
Fulltext can be given upfront. Or obtained by clicking on the links given.
Short briefs can be created if needed. These briefs can be redistributed or published.
Branded custom news letters can be created and distributed in your organisation's name.
What is the service?
The service measures and evaluates your media coverage.
Measuring Media Coverage
Evaluating Media Coverage
Many of our competitors are moving to AI-powered automated solutions. The AI system are pretty good but not as smart as humans, not as yet. Press Monitor uses some of the smartest humans to create your service. Can you leave it to a computer?
Who needs few million news stories a day. We focus on sources which matter to your business.
Does your current news solution search as well as Google? Or you are continuously reaching out for advance filters and not getting it right? Ability to understand your requirement and be able to give you what you need, is our top priority.
Where did it happen? When did it happen? Context is everyting.
Finding news by keywords, you tend to miss related news but lacking the keywords. You need related news, related by place, by subjects of news, by topics of news and by timing.
Does your solution describe news on your competitors achievments are very positive? One man's meat is another man's poison.
Humans instinctively know when something does not seem right. Fake news is cheap to produce. You need human monitors to stop serving you fake news.
What we provide
What does it look like?
The report can be delivered as an HTML email. The layout can be designed to suit your taste. It can have your logo and branding.
When do you get the service?
Daily. Weekly. Monthly. You decide. Or you can get all the reports.
How do you get the service
Its a digital product. So you can get an email. A whatsapp. A wechat. Website download.
We can even offer you an API so you can integrate the service with your organisation's IT systems.