News Monitoring - broadcast Media

Media Monitoring Services


1) NEWS MONITORING - PRINT MEDIA

Track news on your brands, competitors, area of work, area of interest appearing in print media. You get press clippings in PDF and image formats containing scans of news items matching your given brief. You also get an index of headlines. The press clippings can be organised thematically and related news items clubbed together. The selection of news items is done manually to ensure that you get the most relevant coverage.

  1. In the age of internet, Print Media remains the primary source of professionally-generated content.
  2. What appears in print media today gets repeated on internet websites and social media.

2) News Monitoring – Broadcast Media

Monitor satellite television news channels to know what is being said and shown about companies, people and issues.The broadcast media monitoring service lets you stay abreast of television and radio news broadcasts. An indispensable tool for public relations professionals, your broadcast monitoring service lets you act on content from the major channels.

  1. Broadcast media has a very high viewership and impact.
  2. Broadcast content ends up on social media channels such as YouTube and gets posted on Facebook, tweeted on Twitter and repeated on a variety of platforms with unforeseen impact and consequences.

3) NEWS MONITORING - ONLINE MEDIA

Monitor news on internet for what is being said about your organization's, brands, industry and areas of interest. Internet is breaking news 24 hours on millions of portals in hundreds of languages.

  1. There is a very high need of monitoring news on internet because search engines
    index and store this content for ages.
  2. And it comes up in searches when least expected.
  3. Internet news has global reach even though the website it was published on, may
    not. It can be ignored at your own peril.

4) SOCIAL MEDIA MONITORING

Monitor your brand and keyword mentions across major social media platforms. Monitor billions of conversations everyday.Setup alerts and get instant notifications. Get tweets within two minutes of your keyword being mentioned.Users of your products and services increasingly tell you more on the social media than on any other channel.

  1. Brand monitoring
  2. Competition tracking
  3. Lead generation
  4. Influencer identification
  5. Market research
  6. Reputation management

5) EXECUTIVE MEDIA SUMMARIES

These summaries provide a top-level overview of important developments. The summaries filter through the noise at several levels.Summaries present each development in a concise form.

  1. Geographical focus - The summaries focus on your target areas.
  2. Topic focus - The summaries focus on specified topics.
  3. Sources focus - The summaries include content from relevant sources.
  4. No duplicates - Summaries eliminate the same news repeated across sources.
  5. Less is more - The summaries include fewer stories so you do not miss the important.

6) SOCIAL MEDIA ALERTS 24X7

Social Media Alerts allow you to keep a close and constant watch on what the customers are saying about your business and services.The service continuously tracks the mentions of your keywords in the online blogs and social media.Each keyword match is evaluated. Only the most relevant developments are sent by SMS or Email.Social Media Alerts are delivered 24 hours a day to various functional divisions of an organization.The alerts are sent up the organisational level based on the gravity of the development.

  1. Social Media has become the primary source of listening to customers.
  2. If your systems are down or your customers face long queues, the very
    first information will appear on social media.

7) NEWS ALERTS 24X7

News Alerts allow you to keep a close and constant watch on news.The service continuously tracks the mentions of your keywords in the print media, broadcast media and online news media.Only the most relevant developments are sent by SMS or Email.News are delivered 24 hours a day.The alerts are sent up the organisational level based on the gravity of the development.

  1. It is important to get informed when a news development breaks.
  2. It may be a PR disaster in the making. Or an opportunity to make a splash.
  3. It may be a PR disaster in the making. Or an opportunity to make a splash.