Why monitor traditional news media?
The traditional media is facing stiff competition from online news outlets. However, it still commands more trust among readers. This is confirmed by Statista which confirms that a large number of adults trust news in traditional media outlets.
Online news is cheap to produce and has recently been plagued by fake news.
Anything published in the traditional media about your business or sector directly impacts your reputation and bottomline.
Traditional news media typically comprises of content published by journalists
What is the service?
The service monitors print, broadcast and online news media for coverage of news on your organisation, competitors, industry and sector.
Print News Media Monitoring
Broadcast News Media Monitoring
Online News Media Monitoring
You get a compilation of news headlines with links to the fulltext.
The headlines are organised and prioritised as per your need.
Fulltext can be given upfront. Or obtained by clicking on the links given.
Short briefs can be created if needed. These briefs can be redistributed or published.
Branded custom news letters can be created and distributed in your organisation's name.
What you don't get?
You do not get a one-size-fits-all dashboard that has millions of social media posts everyday.
You are not expected to handle keywords, setup advanced news filters and manually filter thousands of news items everyday to find a handful relevant ones. We find the needle in the haystack for you.