What is Social Media Monitoring?
Social Media Monitoring service monitors Twitter, Facebook, YouTube, LinkedIn and other social media platforms for content relevant to your organisation. It brings the matching, relevant content to you in the form of various deliverables. It also includes several value-added services to enhance the value of the service.
Why Monitor Social Media?
Social media needs careful monitoring for several reasons
Social media content gets indexed frequently by search engines. If something is published, it gets indexed by search engines. The content is visible not only on search engines but on social media platforms as well. This can be extremely unnerving.
Too many handles
New social media pages and handles are coming up all the time. There is always some page that you are not aware of but makes an impact.
Too many posts
Newspapers have a limited number of pages. Television has only 24 hours of footage. But social media pages have no such limit. In fact a single hashtag could have thousands of posts every hour.
Social media publishes content all the time. It may be a minute after you last checked a platform.
Why outsource Social Media Monitoring?
Time: Monitoring social media is humanly impossible. It needs to be done 24 hours, seven days a week without any breaks. You can save this time by outsourcing the task.
Complexity: It is very easy to miss social media posts. The links may be buried deep inside websites. Archiving, tagging and indexing the coverage requires professional expertise.
Cost: It is cheaper to outsource than to monitor social media than to do it yourself.
Dependability: Outsourcing is dependable. You have one less thing to worry about.
How does it work?
Get Social Media Sources: We monitor social media pages frequently, based on the frequency of updates. Some social media pages are monitored every five minutes. Twitter allows use of APIs for search. Other platforms are searched manually.
Search Relevant Content: Software filters out pages having your keywords. Our professional readers manually scan all these pages to ensure that selected items match your requirements.
Extract Content: The selected news items are culled out and tagged.
Data Conversion: Social media content comes in all kinds of formats: PDF, HTML, JSON, Video, Audio and many others. All clippings are converted into a common set of acceptable formats.
Collation: These social media items are arranged. Multiple options are available to arrange clippings to give you maximum value.
Meta Data: Meta data is marked such as author's name, publisher's name and datetime.
What do you get?
Index of Headlines: An index of headlines is created.
Sorting: Social media posts are optionally arranged into sections.
Linking: Related news items are optionally clubbed together.
Prioritisation: News items are optionally prioritised.
Summaries: A short summary is optionally created for each news item.
When do you get the service?
7 AM: You can get the service as early as 7 AM. The service can be provided several times daily.
7 Days: You get the service seven days a week.
How do you get the service?
Universal Access: You get a password-protected online dashboard where you can access the service at any time from anywhere.
Email: You can get the service delivered via email.
Mobile Messengers:You can get the service on mobile messengers such as WhatsApp or WeChat.
What are the social media pages monitored?
The following packages are available
National News Media
The service will monitor national social media including social media pages of national newspapers, television channels, and important persons.
Assamese News Media
The service will monitor main social media pages in Assamese language.
Bengali News Media
The service will monitor main social media pages in Bengali language.
Oriya News Media
The service will monitor main social media pages in Oriya language.
Telugu News Media
The service will monitor main social media pages in Telugu language.
Tamil News Media
The service will monitor main social media pages in Tamil language.
Malayalam News Media
The service will monitor main social media pages in Malayalam language.
Kannada News Media
The service will monitor main social media pages in Kannada language.
Marathi News Media
The service will monitor main social media pages in Marathi language.
Gujarati News Media
The service will monitor main social media pages in Gujarati language.
Punjabi News Media
The service will monitor main social media pages in Punjabi language.
Urdu News Media
The service will monitor main social media pages in Urdu language.
Several more packages are available such as for states like Rajasthan News Media.
Customised packages can be created to include specific social media pages.
Topics and Keywords
You can choose one of the existing topics or specify your own keywords and subjects. Standard subjects available include
- Industries such as telecommunications, pharmaceuticals, finance, insurance
- Listed Companies or business conglomerates
- Political and social organizations
- Brands, trade names, product names, product types
- Individuals including decision makers, spokespersons, and stakeholders
- Stocks and securities, listing symbols.
- Policy and regulations
Subscribe now for one year and get a free trial for one week. Full refund if you cancel within one week.
Cancel anytime to get a refund of remaining months.
The price of the service starts at INR 5,000 per month. The price is based on
- Number of platforms to be tracked
- Number of keywords to be tracked
- Value-added options