PR EVALUATION AND ANALYTICS
1) PR MEASUREMENT AND EVALUATION
Measure your coverage in print, broadcast and online media. Measure tonality and sentiment.Measure reach and impact. Compare with your competitors. And your industry.The service is created using the new Integrated Evaluation framework.It is supported by International Association for Measurement and Evaluation of Communication(AMEC), the International Communications Consultancy Organisation (ICCO), and the Public Relations and Communications Association (PRCA).
- What gets measured gets done.
- Measurement will allow you to identify which parts of your campaign are working and how. And take measures to finetune your efforts.
2) SOCIAL MEDIA ANALYTICS
Aggregate all your social media data in one place. Analyse the performance of your social media properties in real time. Benchmark your performance against competition.
- Tracking - Performance of hashtags and keywords on major platforms in real time
- Virality - Track how your content is spreading across the social media
- Influencers - Identify influencers for your business. Track their content.
- Trends - Discover trends. Identify what is causing spike in interest.