Print Media Monitor
Early-morning Press Clippings from Mainstream Newspapers, Magazines and Trade Press in Canada
Coverage
- The service monitors news content in mainstream English and newspapers published from all metros and major state capitals business magazines, political magazines, and trade journals.
What you get
Full Text: You get a compilation of headlines with links to the full text.
Paid Content: The service offers content available in both public domain as well as content behind paywalls.
Thematic Sections: The content can be organised into thematic sections and prioritised as per need.
Topics
The service provides content on thousands of topics such as politics, business, stock markets, and social issues.
The service allows you to create customised topics including news about your organisation, brands, competitors, customers and industry.
Delivery
The service is available by email and online on your password protected website.
The standard service is available 24 hours. Manually curated services are available from 5am, 7 days a week.
An unlimited number of recipients can receive the service.
How does the service work?
Procurement
Newspapers are procured soon after publication.
Cutting
Individual news items are cut and saved as separate assets.
Text extraction
Text is extracted from news items and included in database.
Searching
Professional readers manually perform keyword searches.
Culliing
Relevant news items are culled out and tagged.
Collation
Some newspapers are published in PDF format. Some have images. Some are scanned from physical copy. All clippings are converted into a common format.
Sorting
These news items are arranged. Multiple options are available to arrange clippings to give you maximum value.
Value Addition
Meta data is marked such as newspaper name and date. Also, meta data such as page number and by-line can be optionally marked.
Why Monitor Print Media?
Power
Print media is a powerful and reliable source of news.
Longevity
Clippings can be kept for years, can be displayed on notice boards or included in annual reports.
Credibility
Print media helps establish a brand or concept more effectively than other types of media.
Local Impact
Print media can be targeted to consumers in a niche market or general public.
Authority
Print is Media of record. What is printed becomes a matter of record.
Reuse Value
Print media articles can be linked on social media. What appears in print media today gets repeated on internet websites and social media.
