Media Analytics and Measurement

Gain a 360° view of your organisation’s presence across Canada’s media landscape. PressMonitor.ca’s Media Analytics and Measurement service provides real-time, bilingual coverage across newspapers, television, online publications, blogs, and verified social media handles—empowering you to measure, refine, and elevate your communication strategy with confidence.

Why Media Measurement Matters in Canada

Canada’s media environment is dynamic, multilingual, and rapidly evolving. Whether you're a corporation, public agency, association, or nonprofit, understanding your media footprint is no longer optional—it's strategic.

PressMonitor.ca helps you track brand visibility, message impact, media reach, and stakeholder sentiment across English and French-language sources . With real-time access to meaningful metrics and digestible reports, you can assess your media ROI, manage brand risk, and respond to emerging narratives—before they spiral.

Scope of Media Monitored

In Canada, comprehensive and compliant media monitoring requires bilingual coverage and adherence to copyright norms. Our system is engineered to respect both.

English and French Coverage
We monitor both official languages across Canada, from national broadcasters to regional outlets. Language-specific queries are managed for you—no extra setup needed.

Publicly Permitted Sources Only
We monitor only those sources that legally allow indexing, analysis, or republishing of metadata—ensuring full copyright compliance.

Behind-the-Paywall Visibility
If permitted by sitemaps or public RSS feeds, we index headlines and summaries from paywalled content to ensure context without infringement.

Print Media Monitoring
Includes digital editions of Canadian newspapers, business journals, and regional dailies.

Publicly Available TV Channels and Interviews
We monitor press briefings, government video releases, broadcaster websites, and YouTube-hosted interviews that are publicly accessible.

Mainstream Media Social Handles
Includes official Twitter/X, Facebook, and LinkedIn handles of legacy and digital news organisations.

Online-Only Sources, Blogs, Vlogs
Tracks Canada’s growing list of digital-only publications, Substack newsletters, credible blogs, and influencer platforms.

Structured & Translated Output
All monitored content is transformed into standard formats. Optional translation services available to deliver insights in your language of choice.

What Problems Does It Solve?

Fragmented Visibility
Disparate media channels make it hard to measure overall brand impact or message penetration.

Delayed Insight
Traditional clippings and summaries take too long. Our real-time dashboards solve that.

Lack of Bilingual Coverage
French and English media need equal attention to understand complete public perception—our platform ensures both.

Unclear ROI on Campaigns
Without analytics, it’s hard to prove the impact of PR, advertising, or advocacy efforts.

Poor Stakeholder Reporting
Executives, clients, and regulators demand timely, data-backed updates—manual reports are not sustainable.

Who Is It For?

Corporate Communications & Reputation Teams
Track mentions, sentiment, visibility, and reputation trends across all media.

Marketing & PR Agencies
Demonstrate campaign effectiveness to clients using automated metrics and visuals.

Policy and Advocacy Groups
Monitor public and political conversations, including niche media sources.

Investor Relations Officers
Present data-backed insights on company perception, ESG visibility, or sector relevance.

Regulatory and Government Bodies
Track media framing around mandates, public programs, or emerging policies.

Key Benefits

Unified Visibility
Track your organisation across print, digital, TV, blogs, and social media—all from one dashboard.

Real-Time Access
No delays. Access data within minutes of publication for faster decision-making.

Custom Topic Modelling
Define what you want to track—brands, events, executives, competitors, or issues.

Tonality and Impact Scores
Automated analysis shows if coverage is positive, neutral, or negative—and how influential each mention is.

Beautiful, Actionable Reports
Download reports that are boardroom-ready—interactive or static, multilingual or monolingual.

Unlimited Access & Sharing
Give access to as many users as you like—no per-seat fees.

Use Cases

Campaign Performance Tracking
A national telecom company monitors coverage of its new bundle launch across major dailies, TV ads, and online reviews—receiving real-time analytics on message consistency and reach.

ESG Visibility Audit
A publicly traded firm tracks how environmental and governance initiatives are covered in mainstream and niche media. Reports support investor outreach and board reporting.

Crisis Containment Monitoring
A food brand tracks regional media mentions after a product recall, receiving sentiment analysis and real-time impact scores.

Policy Impact Analysis
A federal department uses PressMonitor.ca to measure how media covered a recent legislation update across provinces—both in English and French.

How It Works

Onboarding & Setup
We help you define topics, competitors, stakeholders, and industry categories.

Continuous Media Scanning
Our systems monitor hundreds of sources 24x7 in both languages.

Tagging & Structuring
Articles and mentions are tagged with relevant topics, sentiment, and impact levels.

Dashboard Delivery
Log in anytime to view summaries, charts, timelines, and source-level data.

Report Generation
Export PDF, Excel, or visual dashboards for sharing with internal or external stakeholders.

Team Collaboration
Share data with unlimited recipients, assign alerts to teams, or export curated insights.

Features

Bilingual Multi-Source Coverage
From The Globe and Mail and CBC to La Presse and Radio-Canada—track both national and regional outlets.

Real-Time Dashboards
Live updates on mentions, sentiment, source distribution, and topic clustering.

Custom Report Builder
Drag-and-drop widgets to create stakeholder-ready charts and timelines.

Topic and Keyword Tracking
Monitor public figures, product names, slogans, hashtags, and competitors.

Alert Engine
Configure triggers to notify your team when sentiment dips or media mentions spike.

Data Export Options
PDF, Excel, CSV, JSON, or automated report delivery via email or Slack.

Unlimited Seats & Recipients
Everyone from C-suite to communications interns can access the insights.

Frequently Asked Questions

What kinds of media are covered?

We track Canadian newspapers, digital publishers, television sites, influencer platforms, and public social media handles.

Do you support French-language reporting?

Yes. Full bilingual coverage is built in. We also offer French-only or English-only report configuration.

How fast is the data updated?

Our systems detect and publish updates typically within 2–10 minutes of source publication.

Can I create custom reports?

Yes. Use our online report builder or let us automate delivery based on your needs.

Is historical data available?

Yes, depending on your subscription plan. You can compare performance over weeks, months, or quarters.

Can I integrate with my CRM or BI tools?

Yes. JSON APIs and webhooks are available for integration with platforms like Power BI, Salesforce, Tableau, and Notion.

Do I need technical support to get started?

No. Our bilingual onboarding team sets everything up for you, including alerts, topics, dashboards, and recipients.

Getting Started

Turn media coverage into strategic advantage.
With PressMonitor.ca, you gain complete, compliant, and bilingual visibility into how your brand, initiatives, and leadership are perceived in Canada’s media ecosystem.

Whether you're optimising your PR budget, managing a sensitive issue, or proving campaign success, our analytics give you clarity, confidence, and control .

Book a free consultation or schedule a live demo today.

Fill out the short contact form below or reach us through your preferred channel. Our Canada-based team is ready to support your goals with tailored insights.