Social Media Monitoring in Canada
Press Monitor’s Social Media Monitoring service empowers Canadian organisations with real-time insights from Twitter (X), Facebook, YouTube, LinkedIn, Instagram, TikTok, and other platforms. Whether you’re tracking emerging issues, measuring public sentiment, or protecting your brand, we deliver curated social content that’s timely, multilingual, and ready for action.
Why Social Media Monitoring?
In today’s fast-moving digital environment, social media is often the first source of news, public reaction, and reputational risk. It’s where trends are born, narratives are shaped, and opinions turn into movements. For Canadian businesses, agencies, and institutions, timely access to relevant social media content is no longer optional—it’s essential.
Press Monitor helps you monitor this vast ecosystem across English and French content, surfacing the mentions, posts, and conversations that matter most to your mission, your stakeholders, and your reputation.
Scope of Media Monitored
Our Canadian Social Media Monitoring service offers deep, multilingual coverage that reflects Canada’s media and language diversity:
English and French Language Coverage
We monitor social platforms in both official languages of Canada. Our language-aware engine formulates and runs language-specific queries to ensure nothing is missed.
Publicly Monitorable Sources Only
Coverage includes sources that are legally accessible without copyright infringement. All content is gathered via APIs, open platforms, or permitted public scraping.
Paywalled Content
When social content is embedded in articles indexed by sitemaps or RSS feeds and legally visible, it is included in our tracking.
Audio-Visual Social Content
Includes video-based content such as YouTube uploads, Instagram reels, TikTok clips, and livestreams, where public access is available.
Mainstream Media Social Handles
Official posts, updates, and editorials shared by news organisations on platforms such as Twitter, LinkedIn, and Facebook are actively monitored.
User-Generated Content
We track organic posts by influencers, journalists, advocacy groups, and the general public—filtered by relevance, geography, and language.
Content Transformation and Translation
Our system converts diverse multimedia content into standardised formats and offers translations on demand to your preferred language—English or French.
What Problem Does It Solve?
Canadian organisations face serious risks and missed opportunities when they fail to monitor social platforms effectively:
Delayed Crisis Response
Critical mentions, policy backlash, or breaking stories often begin on social media—but go unnoticed until too late.
Time-Consuming Manual Search
Searching each platform manually is not scalable, especially in a multilingual and media-rich country like Canada.
Siloed Communication Teams
Without shared social alerts, teams operate in isolation—missing context, sentiment shifts, or narrative changes.
Difficulty Measuring Sentiment
Traditional media doesn’t always capture how people feel. Social media provides real-time sentiment—but only if you’re listening.
Lack of Coverage Across Platforms
Canadian audiences are fragmented across different platforms—what trends on YouTube might never appear on Twitter.
Press Monitor delivers structured, searchable, and timely reports—curated to your goals and delivered where and how your team works best.
Who Is It For?
Public Relations and Communications Teams
Monitor real-time mentions of executives, products, or campaigns across Canada’s most-used social platforms.
Government and Public Sector Agencies
Track public feedback to policies, announcements, and emergency communications in both official languages.
Marketing and Brand Teams
Follow campaign responses, influencer mentions, hashtags, and user engagement across regions.
Risk and Compliance Officers
Identify reputational threats, misinformation, or stakeholder concerns before they escalate.
Research Institutions and Think Tanks
Study digital behaviour, sentiment, and social reactions to national issues or policy shifts.
Advocacy and Non-Profit Organisations
Understand grassroots movements, public opinion, and media influencers driving public discourse.
Key Benefits
Real-Time Tracking Across Platforms
Twitter (X), Facebook, LinkedIn, Instagram, YouTube, TikTok and more—monitored continuously for your selected topics.
Multilingual Insights
Surface and analyse content in both English and French, with bilingual tagging and translation on request.
Unlimited Recipients
Share reports internally across departments or partner organisations without additional cost.
Custom Topic Filters
Track specific brands, issues, individuals, or organisations, including hashtags and mentions.
Early Morning Curated Reports
Get a clean, prioritised summary of all significant posts and trends by 5:00 AM Eastern Time.
Export-Ready Formats
Reports can be downloaded as PDFs or spreadsheets for briefings, audits, or performance reviews.
Use Cases
Corporate Brand Monitoring
A national retailer tracks product reviews, complaint trends, and influencer mentions on Instagram and Twitter during a launch.
Public Affairs Monitoring
A federal department monitors reactions to a new policy announcement in both English and French via hashtags and YouTube comments.
Crisis Detection
A hospital system receives immediate alerts when a trending tweet references its services in a negative light.
Social Research and Academic Use
A university department archives TikTok and Instagram posts related to climate protests for analysis.
Event Campaign Tracking
A tourism board tracks posts and hashtags associated with a Canada Day campaign across Instagram, Facebook, and LinkedIn.
How It Works
Step 1: Define Topics and Platforms
Select your key issues, brand names, competitors, regions, or hashtags. Choose platforms that matter to your audience.
Step 2: Real-Time Monitoring Starts
Our system begins monitoring selected platforms for relevant, publicly available content.
Step 3: Filtering and Tagging
Irrelevant content is removed. Each post is tagged by language, topic, media type, and relevance.
Step 4: Receive Reports
Reports are delivered by email and accessible on your private dashboard—organised by date, platform, and theme.
Step 5: Export or Integrate
Export data into PDF or spreadsheet formats. Integration with automation tools like Zapier is available for advanced workflows.
Features
Comprehensive Coverage
Facebook, LinkedIn, Twitter (X), Instagram, YouTube, TikTok, blogs, forums, and more.
Content Types Monitored
Text posts, hashtags, mentions, comment threads, video uploads, live sessions, infographics, polls.
Language-Aware Monitoring
Native processing of English and French content, with automatic detection and classification.
Custom Alerts
Receive immediate email notifications for priority terms, trending content, or sudden spikes.
Manual Curation Option
Human-curated summaries highlight high-impact content for daily briefings.
Secure Portal Access
Your reports and data are available anytime through a password-protected dashboard.
Frequently Asked Questions
1. Can I choose only specific platforms?
Yes. You can monitor just one or multiple platforms, depending on your audience and objective.
2. Does it include content in French?
Yes. We actively monitor and classify French-language content and can provide bilingual reports.
3. What types of content are included?
Text posts, videos, images, livestreams, and user comments—everything that’s publicly available.
4. How often are reports updated?
Real-time alerts are continuous. Human-curated reports are delivered by 5:00 AM daily.
5. Can I track hashtags and mentions?
Absolutely. We support tracking of keywords, hashtags, and tagged mentions.
6. Is there a user limit?
No. You may share access or distribute reports to as many users or departments as needed.
7. Is the platform secure?
Yes. All data is encrypted in transit, and dashboards are protected with multi-level access controls.
Getting Started
If you’re still relying on occasional keyword searches or third-party alerts, you’re already behind.
Press Monitor Social Media Monitoring gives you the full picture—in real time, across languages, and across platforms.
Contact us today to set up your account, customise your topics, and receive your first social media briefing within 24 hours.
Contact Us
Thank you for your interest. You have multiple options to connect with us.
Use the form to send us a message.