Automate News Intelligence

Stay informed and responsive with structured, real-time Canadian news delivered directly into your operational systems. Press Monitor Automation connects your custom news feeds with over 10,000 business applications—accelerating insights, streamlining workflows, and powering timely decisions across your organisation.

Why Press Monitor Automation?

In Canada's fast-changing media and regulatory landscape, timely awareness isn't enough—you need to act on the right information, instantly. Press Monitor Automation enables your teams to respond faster by delivering curated, multilingual news alerts directly to tools you already use, including CRMs, messaging apps, analytics platforms, and collaboration systems.

This means no more switching dashboards, missing time-sensitive alerts, or duplicating manual effort across teams. Whether you’re tracking compliance developments in Quebec or managing a reputational issue across provinces, our automation ensures the news gets where it matters—when it matters.

Scope of Media Monitored

Press Monitor’s automation solution for Canada is underpinned by a compliant, bilingual, and multi-platform content strategy:

Bilingual Coverage in English and French
Our monitoring framework is optimised for Canada’s official languages. Language-specific queries are formulated to capture relevant context and nuance in both.

Publicly Accessible Sources Only
Press Monitor adheres to copyright compliance. We track only sources that permit public monitoring without the need for paid licensing.

Indexed Paywalled Content
When paywalled sources publish headlines or summaries through sitemaps, RSS feeds, or preview pages, they are included in the monitoring scope.

Audio-Visual Media from Public Channels
Includes only public-domain clips, streams, and videos made freely available online by Canadian broadcasters and publishers.

Print Media Coverage
Headlines and summaries from national and regional newspapers, including their online editions, are tracked continuously.

Mainstream Media on Social
Monitoring includes verified social media handles of leading news outlets and journalists.

Pure Digital Sources
Includes online-only newsrooms, blogs, podcasts, video blogs, newsletters, and independent publishers with publicly available feeds.

Translation and Standardisation
All content is converted into a uniform structure across media formats and languages. Optional translation delivery is available to meet user preferences.

What Problem Does It Solve?

Manual News Workflows Are Inefficient
Teams lose time copy-pasting headlines into spreadsheets or emailing screenshots to stakeholders.

Disjointed Monitoring and Decision Tools
Media dashboards are disconnected from CRMs, issue trackers, or knowledge systems—breaking the insight loop.

Difficulty Scaling Across Teams
Without automation, distributing relevant updates to different teams, offices, or countries becomes a bottleneck.

Information Overload and Missed Alerts
Email-based alerts often get lost. Our solution delivers the right insights to the right tool—where people already work.

Who Is It For?

Corporate Communications and PR Teams
Automate alerts on brand mentions, media sentiment, and crisis narratives straight into your Slack, Teams, or PRM system.

Compliance and Risk Officers
Track regulations, political developments, or social sentiment—and deliver news straight into risk logs or workflow trackers.

Market Intelligence Units
Enrich internal dashboards with sector news, economic forecasts, or competitor analysis in real time.

Marketing and Product Teams
Monitor campaign coverage, product reviews, or public feedback across media formats and regions.

Government Agencies and Embassies
Stay updated on policy debates, diplomatic issues, or domestic developments through structured alerts.

AI/NLP and Data Teams
Feed structured headlines and summaries into LLMs or proprietary models to train classifiers, sentiment engines, or newsbots.

Key Benefits

Connect to 10,000+ Applications
Supports tools like Salesforce, HubSpot, Slack, Notion, Microsoft Teams, Google Sheets, and more.

Real-Time Structured Alerts
Receive media updates with structured metadata—headline, date, source, summary, topic tag—ready for automation.

Webhooks and No-Code Integrations
Push updates to endpoints instantly or use Zapier to configure workflows without writing code.

Unlimited Distribution
Distribute insights across departments, agencies, partners, or systems without worrying about seats or limits.

Bilingual and Cross-Media
Get news in English and French from verified Canadian sources—across print, AV, online, and social.

Use Cases

Crisis Communication
When a critical issue arises, a news alert is automatically pushed to your legal, PR, and leadership teams—complete with headline, context, and source link.

Competitor Monitoring
News about rival product launches or market moves is sent to your strategy team’s Notion database and tagged automatically.

Regulatory Watch
Provincial tax updates or federal environmental regulations are piped into your compliance dashboard in real time.

Account Intelligence
Mentions of key customers or stakeholders are sent to their respective account managers via your CRM or email alert.

AI Model Training
Automatically ingest topic-tagged, timestamped headlines into your ML pipelines for classification, sentiment scoring, or thematic clustering.

How It Works

Select Topics and Media Sources
Choose entities, themes, or issues relevant to your operations. We help define filters and keywords in English and French.

Configure Webhook or Zapier Integration
We guide your team to set up secure endpoints or drag-and-drop automations using Zapier.

Receive Real-Time Alerts
Data includes structured fields like headline, date, URL, source, category, and media type.

Automate Actions
Use these alerts to trigger emails, create tasks, update databases, notify users, or feed internal tools—automatically.

Features

Webhook-Based Automation
Send structured news alerts to any system that supports POST requests, including internal APIs or third-party platforms.

Zapier Support
Build powerful, no-code automations to route data into apps like Asana, Excel, Airtable, Jira, or Discord.

Custom Topic Engine
Track unlimited themes—from ESG and housing to indigenous affairs, global trade, or local taxation.

Translation-Ready
Bilingual headline delivery with optional translation support for internal users who prefer English or French.

Media Type Recognition
Alerts specify whether the content is from print, online, video, podcast, or social media.

Enterprise-Grade Security
Token-based authentication, SSL encryption, and IP allowlisting supported.

Frequently Asked Questions

Do I need a developer to use this?

No. If using Zapier, no-code templates make it easy. For webhooks, we provide setup documentation and support.

What Canadian sources are included?

We cover major national outlets (e.g. CBC, Global, Le Devoir, Toronto Star) as well as regional publications and verified digital platforms.

How fast do I receive alerts?

Updates are pushed within minutes of detection—ensuring you’re always in the loop.

Can I control which alerts are sent where?

Yes. You can apply filters by topic, media type, source, language, and more.

Can I connect to internal tools?

Absolutely. We support any tool that accepts webhooks, including custom-built enterprise applications.

What kind of support is provided?

We offer onboarding help, documentation, and live technical assistance during setup.

Do you offer pilot testing?

Yes. We can set up a sandbox environment or a time-limited demo to validate your integration.

Getting Started

It’s time to move beyond static media reports and disconnected alerts. With Press Monitor Automation, you unlock real-time, actionable news intelligence—delivered right into your workflows.

Whether you work in policy, marketing, compliance, or AI, our automation platform ensures your team acts faster, smarter, and in sync.

Let us help you automate your media edge.

Contact us now to get your webhook credentials, activate your Zapier workflow, and start integrating news insights into your tech stack.