Marketing Professionals
Supercharge your marketing strategy with real-time, bilingual media intelligence built for the Canadian market. PressMonitor.ca empowers marketers to respond quickly, outpace competitors, track campaign performance, and protect brand reputation by delivering cross-platform insights from Canada's media ecosystem—across English and French sources, and all major media types.
Who Is It For?
• CMOs and Marketing Leaders
• Brand and Campaign Managers
• Social Media Teams
• Corporate Communications and PR Professionals
• Advertising and Creative Agencies
• Staying informed on real-time market shifts
• Benchmarking competitor campaigns and positioning
• Proactively managing brand reputation
• Understanding campaign performance across channels
• Uncovering consumer sentiment and regional trends
• Identifying local and national influencer opportunities
Scope of Media Monitored
PressMonitor.ca provides broad, legally compliant, and language-aware monitoring of Canada’s media landscape.
English and French Coverage
Canada’s two official languages are fully covered. Press Monitor formulates and manages language-specific queries to ensure no signal is missed in either English or French sources.
Copyright-Respecting Monitoring
Only publicly accessible sources are monitored, complying with Canadian copyright regulations. No copyright licence fees are required.
Paywalled Source Indexing
Content behind paywalls is indexed only if surfaced through sitemaps, RSS feeds, or preview pages available in the public domain.
Audio-Visual Media in Public Domain
Monitors video coverage and clips only from publicly accessible channels (e.g. CBC, YouTube, CTV websites).
Print Media Coverage
Tracks headlines, summaries, and page references from Canadian national and regional newspapers, including Globe and Mail, Le Devoir, Toronto Star, and others.
Social Media Monitoring
Includes social channels and handles of mainstream media outlets. Also captures influencer activity that impacts your brand.
Online-Only Sources
Covers online-native news platforms, blogs, vlogs, and content creators.
Content Normalisation & Language Delivery
All content is transformed into a structured, analysis-ready format and can be delivered in your preferred language—English, French, or bilingual.
Industry Overview
Today’s Canadian marketing landscape is dynamic, complex, and hyper-visible. With campaigns rolling out across multiple platforms, languages, and regions simultaneously, the stakes for getting media strategy right are higher than ever.
rank brand reputation management as a top priority
cite a lack of real-time intelligence as a performance bottleneck
Marketing leaders must combine creativity with data-driven decision-making. Real-time media intelligence gives you the clarity, speed, and insight needed to stand out and succeed.
Common Challenges
Blind Spots in Bilingual Media
Missing coverage or sentiment trends in either English or French limits your understanding of national impact.
Slow Crisis Response
Without real-time signals, brand teams are caught off guard by negative sentiment or backlash.
Difficulty Spotting Trends
Emerging topics and hashtags may gain traction before your team notices.
Limited Campaign Insights
Most marketing teams lack a unified view of how a campaign performed across news, video, and social.
No Benchmarks Against Competitors
Without side-by-side media analytics, strategic marketing adjustments are delayed or misguided.
Influencer Uncertainty
Without tracking industry voices and rising creators, influencer budgets may go to the wrong channels.
Our Solutions
1. Unified Media Visibility
2. Real-Time Crisis Management
3. Campaign Intelligence
4. Competitive Benchmarking
5. Trend Discovery Engine
6. Influencer Monitoring
Services Relevant to Marketing Teams
Multilingual Media Monitoring
Tracks your brand, campaigns, and competitors in English and French, across all media types.
Real-Time Alerts and Risk Detection
Get notified when something is gaining traction or backlash is brewing.
Custom Executive Reports
Weekly or monthly PDF/Excel reports tailored to your goals: share of voice, campaign impact, or brand visibility.
Campaign Post-Mortems
Visual summaries of how and where your content was picked up, by whom, and with what effect.
Competitor Dashboards
Customisable interfaces that let you track competitors’ campaigns, media share, tone, and influencers.
Influencer Watchlists
Track local, regional, or national influencers that are shaping industry narratives.
Translation & Regional Sensitivity
Option to receive outputs in your working language or localised format for different regional teams.
Real-World Use Cases
National Retail Chain: Back-to-School Campaign
A major Canadian retail brand tracked its back-to-school campaign across Instagram, TikTok, CBC, and La Presse. When a regional press feature in Québec outperformed expectations, the team reallocated ad spend to French channels mid-campaign—boosting ROI by 18%.
QSR Brand: Crisis Containment
An unverified video alleging poor food hygiene surfaced on social media. PressMonitor.ca flagged it within 9 minutes. The PR team quickly published a response, preventing the story from reaching mainstream headlines.
Fintech Challenger: Positioning for Investment
A Montréal-based fintech startup monitored news coverage and influencer mentions tied to open banking. They used this data to shape a campaign around trust and transparency, improving their pitch success rate by 22%.
Integrations & Compliance
Supported Platforms
• Slack
• Microsoft Teams
• Google Sheets
• Notion
• Airtable
• Custom Webhooks
Delivery Formats
• JSON API
• RSS / ATOM Feeds
• Excel or PDF Email Digests
• Embedded Dashboards
Compliance and Standards
• GDPR Compliant
• PIPEDA and Law 25 ready
• Optional archiving for FINTRAC-regulated brands
Frequently Asked Questions
Can I monitor both English and French media?
Yes. Press Monitor is bilingual by design and helps you track and analyse content in both languages natively.
Are alerts sent in real time?
Yes. You can expect most alerts within 5–10 minutes of publication. You can configure them by keyword, region, media type, and language.
Can I track hashtags and campaign slogans?
Absolutely. Any keyword, phrase, hashtag, or campaign code can be monitored and reported on.
Is this suitable for national or regional brands?
Yes. We support local, provincial, and national media across Canada. From local newspapers in Saskatchewan to national coverage in The Globe and Mail
.
Can we export data to our own BI tools?
Yes. Press Monitor offers API and data feed access for integration into your CRM or analytics suite.
How fast can we go live?
We typically set up dashboards and filters within 48 business hours of onboarding.
Getting Started
Great marketing starts with great visibility. PressMonitor.ca equips Canadian marketers with the real-time intelligence they need to make faster, smarter, and bolder decisions.
Fill out the short contact form below or connect with us directly to begin your free onboarding consult.
Contact Us
Thank you for your interest. You have multiple options to connect with us.
Use the form to send us a message.