What do you get in Online News Media Monitoring ?
What you get
You get a compilation of headlines with links to the full text available on the publisher's website. The headlines can be organised into thematic sections and prioritised as per need.
Topics
You get news headlines on subjects of your choice including content about your organisation, brands and industry.
Coverage
Websites of mainstream newspapers and magazines in Canada are monitored. Select news media outlets belonging to television channels, and independent news portals are tracked. Social media pages of select news outlets in Canada are also monitored.
Delivery
The service is delivered daily by email and a password-protected online platform. You can add unlimited number of recipients.
How does the service work?
Procurement
Home pages of news websites are downloaded every few minutes. This is followed by downloading of important links to different sections of each website so that stories linked on pages other than home page are also discovered.
Discovery of New Content
All content is parsed and compared against database to discover new and recent news stories.
Tagging
New news stories are tagged with relevant meta data for storage in our searchable database to prepare for your search queries.
Searching
Extensive boolean queries are used to search for news stories matching your terms and filters.
Sorting
News stories are collated into subject folders. These are further organised into thematic sections and ordered by priority.
Value Addition
Meta data is marked such as source name and date. Also, meta data such as source circulation and by-line can be optionally marked.
Why Monitor Online News Media?
Power
There are hundreds of news websites online. New websites are popping up all the time. Their each and power is increasing by each passing day.
Longevity
A news item published today may not be read by any one. But it will be discovered by your customers on Google even after months and years. It presents a long-term potential for damage.
Credibility
Online media may not have much credibility to a professional but may be seen as fully credible by young and new readers who tend to consume all their news online.
Global Impact
Unlike print media, online news media has global impact. Online news tends to show up in places one never imagined.
Authority
Online media gets credibility when it gets linked by credible sources.
Reuse Value
An online content never dies. It keeps getting re-used and keeps getting new lease of life.
