Why monitor traditional news media?
The traditional media is facing stiff competition from online news outlets. However, it still commands more trust among readers. This is confirmed by Statista which confirms that a large number of adults trust news in traditional media outlets.
Online news is cheap to produce and has recently been plagued by fake news.
Anything published in the traditional media about your business or sector directly impacts your reputation and bottomline.
Traditional news media typically comprises of content published by journalists
What is the service?
The service monitors print, broadcast and online news media for coverage of news on your organisation, competitors, industry and sector.
Print News Media Monitoring
Broadcast News Media Monitoring
Online News Media Monitoring
Why monitor social and online media?
Numbers. Facebook has 2.4 billion monthly active users. According to Statista, Youtube has 2 billion monthly active users. Can you afford to ignore what they are saying about your organisation, competitors or sector?
What is the service?
The service monitors social media networks and online websites where users can write about your topics.
Monitor Social Media Platforms such as Twitter
Online Reputation Monitoring and Management
Monitor Government & Competitors' Websites
Monitor social media for coverage about your organisation, competitors, industry/sector
What do you get?
You get a compilation of social media posts with links to the original content where possible.
What you dont get?
You do not get a one-size-fits-all dashboard that has millions of social media posts everyday.
Many organisations have published a list of topics to help deal with subject matter at hand. The most important lists for businesses in Canada are the following.
Press Monitor's Customers
Press Monitor group provides media monitoring services in several parts of the world. Tens of thousands of users in more than 150 countries consume Press Monitor services everyday.
The world's most prestigious customer. Press Monitor proudly serves several agencies of the US government. Press Monitor provides media monitoring services in more than 20 languages to the US government.
The world's largest democracy, India has a thriving media. Press Monitor proudly serves the President and Prime Minister of India, all ministries of the Indian government. It also serves many regulatory and statutory bodies.
Press Monitor serves national and trans-national corporations, government and non-government organisations and several other types of customers who have stake in monitoring media.
Many of our competitors are moving to AI-powered automated solutions. The AI system are pretty good but not as smart as humans, not as yet. Press Monitor uses some of the smartest humans to create your service. Can you leave it to a computer?
Who needs few million news stories a day. We focus on sources which matter to your business.
Does your current news solution search as well as Google? Or you are continuously reaching out for advance filters and not getting it right? Ability to understand your requirement and be able to give you what you need, is our top priority.
Where did it happen? When did it happen? Context is everyting.
Finding news by keywords, you tend to miss related news but lacking the keywords. You need related news, related by place, by subjects of news, by topics of news and by timing.
Does your solution describe news on your competitors achievments are very positive? One man's meat is another man's poison.
Humans instinctively know when something does not seem right. Fake news is cheap to produce. You need human monitors to stop serving you fake news.
Get various types of analyses about what happened. Why it happened? What was the media coverage? What was the impact? What are competitve matrices?