Public Relations
PressMonitor.ca empowers public relations professionals across Canada with real-time, bilingual media intelligence from print, online, audio-visual, and social media sources. Built for speed, accuracy, and Canadian media conditions, it enables PR teams to shape public narratives, respond to crises early, and demonstrate campaign impact with confidence.
Who Is It For?
⢠Public Relations Managers
⢠Corporate Communications Teams
⢠Crisis Response Units
⢠Reputation and Risk Consultants
⢠Media Strategy and Outreach Agencies
⢠Late detection of crises and reputational risks
⢠Inability to demonstrate PR effectiveness to stakeholders
⢠Fragmented monitoring across multiple platforms and languages
⢠Limited insight into journalist and influencer engagement
⢠Missed opportunities to shape national and regional narratives
Scope of Media Monitored
PressMonitor.ca is purpose-built for Canadian public relations professionals, with an emphasis on regulatory compliance, language accuracy, and cross-platform coverage.
Bilingual Monitoring
English and Frenchâthe two official languages of Canadaâare equally supported. Language-specific queries are crafted to ensure complete and accurate coverage.
Only Publicly Monitorable Sources
Our platform only tracks sources that are publicly accessible and do not require copyright licensing fees, ensuring all monitoring is legally compliant.
Paywall-Conscious Indexing
Content behind paywalls is indexed if visible in sitemaps, RSS feeds, or publicly shared previews. This ensures visibility without violating intellectual property norms.
Audio-Visual Media
Includes only public-domain content and freely available online news clips from channels like CBC, CTV, and more.
Print Media
Coverage includes Canadaâs national newspapers, regional dailies, and leading industry publications, with summaries and key-page mentions captured.
Social Media of Mainstream Media
Track the social activity and public reactions on platforms like Twitter, Facebook, LinkedIn, and YouTube linked to Canadaâs top media brands.
Online-Only Media, Blogs, and Vlogs
Monitor emerging influencers, independent news outlets, commentary blogs, and video creators.
Content Translation & Standardisation
Media inputs are transformed into a unified structure and can be delivered in English, French, or bothâensuring accessibility across your team.
Industry Overview
Public relations in Canada today spans more than just traditional media releases. In a hyper-connected, bilingual nation, brand narratives are built or broken in real timeâacross a mix of print, digital, video, and influencer-driven content.
say language inclusivity is vital to national brand strategy
begin in digital media before reaching traditional press
want more actionable data to evaluate the success of PR initiatives
For communications professionals to thrive, they must track multiple narratives at once, in multiple formats and languagesâwhile staying ready to act.
Common Challenges
Delayed Crisis Detection
Without real-time insights, response lags behind public reaction.
Lack of Bilingual Visibility
Regional French-language coverage is often missed or underestimated.
Fragmented Media Streams
Tracking separately across social, print, online, and TV creates blind spots.
Unclear Campaign Impact
Proving the value of PR investments without metrics is challenging.
Weak Media Relationships
Identifying the right journalists and influencers at the right time remains difficult.
Our Solutions
Crisis Detection & Response
Be notified within minutes when negative sentiment spikes.
Monitor severity and spread across regions and platforms.
National & Regional Visibility
Track stories and sentiment in both official languages.
Understand where and how coverage is distributed nationally.
Unified PR Intelligence
View earned media in one consolidated view.
Follow mentions across issues, products, and campaigns.
Campaign Success Metrics
Measure impressions, tone, engagement, and channel mix.
Export visuals and summaries for board or donor presentations.
Journalist & Influencer Engagement
See whoâs writing about your industryâwhen and where.
Identify optimal times and formats to pitch your stories.
Services Relevant to PR Professionals
Track everything from breaking news to slow-burn commentary.
Catch issues before they escalate to media crises.
Demonstrate results for specific events, campaigns, or crises.
Early alerts with prioritisation cues and heatmaps.
Understand which reporters and bloggers influence your brand perception.
Monitor your reputation alongside competitors or industry benchmarks.
Get email digests, Slack alerts, or PDF reports based on your preferences.
Real-World Use Cases
Hospitality Chain â Social Backlash Mitigated
A national hotel brand received real-time alerts when a guest complaint started trending in QuĂŠbec. With proactive French-language response coordination, they resolved the issue and prevented it from becoming a broader media scandal.
Federal Advocacy Campaign â Proof of Impact
A healthcare non-profit launched a PR campaign across five provinces. With PressMonitor.ca, they measured tone, impressions, and press sentiment across English and French mediaâsecuring renewed funding from partners who saw the coverage maps.
Auto Sector Crisis â Early Containment
A vehicle recall story broke on a YouTube vlog. Press Monitor detected the trend early, and the PR team pre-emptively briefed traditional media, reframing the story with their position before negative headlines dominated.
Integrations & Compliance
⢠Slack
⢠Microsoft Teams
⢠Notion
⢠Zapier
⢠Google Workspace
⢠JSON APIs
⢠PDF and Excel Reports
⢠Web Dashboards
⢠RSS and Email Digests
⢠PIPEDA and GDPR Compliant
⢠Data hosted in Canada
⢠French and English language compliance for public sector entities
⢠Optional FINTRAC-compliant archiving for regulated clients
Frequently Asked Questions
Can I track brand mentions across both English and French media?
Yes. Our platform is designed to handle full bilingual monitoring with automatic translation and context preservation.
Do you monitor print and TV sources as well as online?
Absolutely. We cover print dailies, online portals, and public-domain TV or audiovisual content.
How quickly do alerts arrive?
Typically within 5â10 minutes of media detection, depending on source availability.
Is it possible to track specific reporters or influencers?
Yes. We offer discovery tools to identify relevant media professionals and track their activity.
Can I customise the reports for different departments or stakeholders?
Yes. Reports can be tailored for C-suite updates, communications teams, or compliance functions.
Is this suitable for provincial or municipal campaigns?
Yes. We offer region-specific media tracking across all provinces and major cities.
Getting Started
PressMonitor.ca gives Canadian PR teams the edge they need to lead with confidenceâwhether managing brand reputation, running national campaigns, or responding to local crises. With real-time intelligence across Canadaâs bilingual, multi-platform media landscape, youâll never be caught off guard again.
Fill out the short contact form below or connect with us directly to begin your free onboarding consultation.
Contact Us
Thank you for your interest. You have multiple options to connect with us.
Use the form to send us a message.