What do you get in Print Media Monitoring?
What you get
You get press clippings. These include full text of each news article. Depending on copyright permissions, it would also include photos and graphics published with the news article.
Topics
You get press clippings on subjects of your choice including content about your organisation, brands and industry.
Coverage
Mainstream newspapers and magazines in Canada in English and Hindi are monitored. Trade press is available on request. Content in regional languages is available for customers with negotiated long-term service contracts. The media list is available by email.
How does the service work?
Procurement
Newspapers are procured soon after publication.
Cutting
Individual news items are cut and saved as separate assets.
Text extraction
Text is extracted from news items and included in database.
Searching
Professional readers manually perform keyword searches.
Culliing
Relevant news items are culled out and tagged.
Collation
Some newspapers are published in PDF format. Some have images. Some are scanned from physical copy. All clippings are converted into a common format.
Sorting
These news items are arranged. Multiple options are available to arrange clippings to give you maximum value.
Value Addition
Meta data is marked such as newspaper name and date. Also, meta data such as page number and by-line can be optionally marked.
Why Monitor Print Media?
Power
Print media is a powerful and reliable source of news.
Longevity
Clippings can be kept for years, can be displayed on notice boards or included in annual reports.
Credibility
Print media helps establish a brand or concept more effectively than other types of media.
Local Impact
Print media can be targeted to consumers in a niche market or general public.
Authority
Print is Media of record. What is printed becomes a matter of record.
Reuse Value
Print media articles can be linked on social media. What appears in print media today gets repeated on internet websites and social media.
