Core Services

Media Analytics

Media measurement, performance analysis, benchmarking, reporting, share of voice, and communications evaluation.

Media Analytics

Why Canada-specific media analytics matters

When a market question is specifically Canadian, teams need measurement that reflects the Canadian media environment itself. That means understanding how coverage moves across English and French outlets, which narratives dominate in Canada, where tone is improving or deteriorating, and how competitors perform within the country’s own media system.

What Problem Does It Solve?

Many teams monitor coverage but still struggle to answer simple Canada-specific questions: Is visibility rising in Canada? Is share of voice improving? Which Canadian outlets are shaping the narrative? Are English and French media moving in the same direction? This service solves that by turning Canadian monitoring data into structured analytics for measurement, comparison, and reporting.

Who Is It For?

Communications and reputation teams measuring media performance in Canada.
Agencies and advisors reporting campaign outcomes on a Canada-specific scope.
Public-affairs, investor-relations, strategy, and risk teams working on Canadian issues.
BI and reporting teams that want normalized media metrics across the Canadian media market.

Key Benefits

Measure volume, tone, share of voice, visibility, and trend direction across a Canada-only media universe.
Compare brands, executives, issues, and competitors in Canadian media without international noise.
Track both English and French media dynamics inside one Canada measurement workflow.
Produce dashboards and reports that are more useful for national and local Canadian decisions.
Link Canadian monitoring directly to campaign, crisis, competitive, and public-affairs reporting.

Use Cases

Measurement of launches, campaigns, and public announcements in Canada.
Share-of-voice and tone comparisons across Canadian competitors and issues.
Tracking escalation and stabilization during Canadian media crises.
Recurring reporting for executives, clients, and country teams focused on Canada.

How It Works

Press Monitor collects monitoring data from the selected Canadian print, broadcast, and online sources.
Coverage is classified, scored, and aggregated into signals such as tone, visibility, trend direction, and comparison views.
The outputs are delivered in dashboards, exports, alerts, and reporting formats built for Canada-specific use.

Frequently Asked Questions

Is the analytics scope limited to Canada? Yes. The analysis is based on a Canadian media universe across print, broadcast, and online sources.
Does it include both English and French media? Yes. The service is designed for Canada’s bilingual media landscape.
How is this different from basic monitoring? Monitoring shows the coverage. This service turns it into structured measurement and comparable signals.

Getting Started

Start by defining the brands, campaigns, issues, executives, competitors, and Canadian sources you want to measure. Press Monitor then structures the analytics around a Canada-only media universe across English and French outlets. If you need recurring measurement for Canada rather than ad hoc reporting, the annual plan is usually the better choice because you pay for only 10 months and get 12 months of access, which gives you 2 months free.

Pricing

Pricing

One credit per result, with optional print media clips as add-on.

Tier Credits Price Overage Cost Action
Micro 200
CAD 120/mo
CAD 0.72/credit
Starter 1,000
CAD 480/mo
CAD 0.58/credit
Business 4,000
CAD 1,200/mo
CAD 0.36/credit
Enterprise 20,000
CAD 3,600/mo
CAD 0.22/credit
Pricing Explanation

Pricing Explanation

One credit per result, with optional print media clips as add-on.

How Pricing Works

Credit Usage

Per Result:1 credit

Each result delivered consumes one credit from your monthly allowance.

Print Media Clips Add-On

Print media clips are available as an add-on service.

The price per clip varies by source and copyright fees, as applicable. Contact us for specific pricing based on your needs.

How It Works

  • Base monitoring uses credits from your monthly allowance
  • Print clips are billed separately based on usage
  • Unused credits do not roll over to the next month
  • Track your usage in real-time through your dashboard

Plan Features Comparison

FeatureMicroStarterBusinessEnterprise
Number of Queries131030
Email Recipients1520100
Webhooks131020
Portfolio Companies11040200