Platform Intelligence
Includes platform-specific products for social networks, search engines, communities, messaging apps, and creator ecosystems.
Includes Facebook, Google, Instagram, LinkedIn, and 6 more.
Around 2 billion daily users share posts, photos, videos, groups, events, and Marketplace listings on Facebook, making it important for community reach, customer service, local discovery, and social commerce.
Billions of people use Google every day to find web pages, news, images, videos, and local results, making it essential for discoverability, reputation management, and demand capture.
Instagram reaches about 3 billion monthly users through photos, Stories, Reels, and direct messages, making it important for brand storytelling, creator partnerships, product discovery, and visual commerce.
LinkedIn has nearly 1.3 billion members using profiles, company pages, posts, jobs, and professional knowledge, making it important for B2B marketing, recruiting, executive visibility, and lead generation.
Reddit serves about 121 million daily active users across forums, threads, text posts, links, images, and comments, making it important for community insight, reputation tracking, product feedback, and niche discovery.
Substack
Substack reaches millions of readers and supports more than 5 million paid subscriptions across newsletters, essays, podcasts, and video, making it important for thought leadership, owned audiences, and direct-to-reader revenue.
Telegram
Telegram has more than 1 billion monthly active users sharing messages, channels, groups, voice notes, bots, and media, making it important for direct distribution, community management, and fast-moving news audiences.
TikTok
TikTok reaches more than 1 billion monthly users through short-form video, live streams, and trend-driven discovery, making it important for cultural relevance, creator campaigns, and product discovery.
X
X reaches around 600 million monthly users through short posts, live commentary, video, and breaking-news conversation, making it important for real-time communications, media visibility, and reputation response.
YouTube
YouTube reaches over 2 billion logged-in monthly users across videos, Shorts, live streams, and podcasts, making it important for search visibility, education, brand storytelling, and creator-led demand.