Platform Intelligence

Facebook

Around 2 billion daily users share posts, photos, videos, groups, events, and Marketplace listings on Facebook, making it important for community reach, customer service, local discovery, and social commerce.

Facebook

Why Facebook monitoring matters

Facebook remains important for local communities, public pages, hobby groups, neighborhood commerce, events, and social recommendation loops. For many businesses, civic groups, and local sellers, Facebook is still a primary operating surface, especially outside purely influencer-driven use cases.

What Problem Does It Solve?

Most social APIs focus on a narrow slice of the platform. Facebook workflows are broader: pages, profiles, groups, comments, reactions, shares, marketplace, events, photos, and videos all matter. Teams need one service that can support brand analysis, local discovery, community tracking, and social commerce research.

Who Is It For?

Social listening teams, brand analysts, and reputation-monitoring platforms.
Local commerce researchers and marketplace intelligence teams.
Community managers, civic researchers, and NGOs tracking public groups and local conversations.
AI teams building social-monitoring copilots and automated research assistants.

Key Benefits

Retrieve data from pages, groups, profiles, posts, comments, reactions, shares, events, videos, and marketplace endpoints.
Support both brand-level monitoring and local, community, or neighborhood research.
Connect Facebook public content and engagement signals to broader intelligence workflows.
Use API, MCP, and web app access depending on whether the user is a developer, analyst, or AI agent.
Handle page discovery, group monitoring, event tracking, and marketplace research from one service.

Use Cases

Monitor how brands, products, or campaigns are discussed across pages and groups.
Track local events, community sentiment, and neighborhood conversations.
Study marketplace listings, seller profiles, and product availability in local commerce workflows.
Let AI agents gather Facebook signals before preparing a community brief or market snapshot.

How It Works

Choose the Facebook surface that matches the workflow: pages, groups, profiles, posts, events, videos, or marketplace.
Retrieve engagement context such as comments, reactions, shares, or feed activity where needed.
Push the results into dashboards, research tools, alerts, or AI-generated reports.

AI and MCP Workflows

Use MCP so AI agents can inspect Facebook groups, pages, posts, and marketplace surfaces before writing a summary.
Combine Facebook retrieval with other social and web signals for a fuller brand or market view.
Automate social research for local commerce, public-interest work, and community intelligence.

Frequently Asked Questions

Is this only for brand monitoring? No. It is also useful for community research, local commerce, event discovery, and marketplace intelligence.
What makes Facebook different from other social platforms? Its mix of pages, groups, events, marketplace, and local community activity creates a broader research surface.
Can AI agents use the endpoints directly? Yes. MCP access supports that workflow.

Getting Started

Start with the Facebook surfaces that matter to your workflow: pages, groups, posts, events, or marketplace. Then decide whether you need simple retrieval, engagement context, or broader community analysis. API, MCP, and web app access are included. Usage is billed by request tier. For teams running continuous social monitoring, the annual plan gives better value because you pay for only 10 months and receive 12 months of access, which means 2 months free.

Pricing

Pricing

Simple per-result pricing - one credit per result delivered.

Tier Credits Price Overage Cost Action
Micro 200
CAD 60/mo
CAD 0.36/credit
Starter 1,000
CAD 240/mo
CAD 0.29/credit
Business 4,000
CAD 600/mo
CAD 0.18/credit
Enterprise 20,000
CAD 1,800/mo
CAD 0.11/credit
Pricing Explanation

Pricing Explanation

Simple per-result pricing - one credit per result delivered.

How Pricing Works

Credit Usage

Per Result:1 credit

Simple and straightforward - each result delivered consumes one credit from your monthly allowance.

How It Works

  • Each plan includes a monthly credit allowance
  • One credit is used for each result delivered
  • Unused credits do not roll over to the next month
  • Track your usage in real-time through your dashboard

Plan Features Comparison

FeatureMicroStarterBusinessEnterprise
Number of Queries131030
Email Recipients1520100
Webhooks131020
Portfolio Companies11040200